One of my favorite local clothing stores to browse is Apt 202 at 9th and 9th. Beautiful ‘new-vintage’ styled dresses, unique accessories, and mix and match favorites for your wardrobe, all with the flavor of a local shop. As the daughter of a former fashion designer, I have the blessing and curse of loving beautifully made clothing. I am sure my mother and I could walk around this shop just talking about the details of the designers and enjoy their creations together. 
The ownerowner, Ashley Rothwell, is most commonly the person to greet you and help you. As an ex-advertising exec in New York, Ashley, excellent artistic direction of the shop is seen in every detail, from the displays of jewelry to the filagree font on the walls. As you enter the shop you are surrounded by beautiful things and lovely sayings.
“Simplicity is the Ultimate Sophistication”
“Fashion Fades, but Style is Eternal.”
And such a classy friendly place is not complete without the comforting welcome of a shop dog. The owner’s sweet lackadaisical dog often sits and stares out the window at the passers-by. 
This boutique shot resembles my favorite, Anthropologie, but I’d rather support a local business. As a higher-end boutique, it is the perfect spot for buying a dress for a special occasion, a fun new top for a date on the town, the perfect earrings to go with an unusual outfit, or a unique gift for a dear friend. Ashley Rothwell simply brought a slice of the big city to Salt Lake. Here are some of the views of Apt 202.
And while, you’re around the 9th and 9th area I recommend you checking out Mazza for a fantastic middle eastern meal, or Coffee Garden for a great cup of coffee. If you’re still in the shopping mode, check out Emilie Jayne, a great antique store just around the corner.
Apt 202
850 East 900 South
Monday-Saturday 10-6pm
twitter @apt202boutique
I've always wanted to check that shop out! But whenever I'm down there it seems like it's always closed :(Have you reviewed Koo De Ker yet?clothedmuch.blogspot.com
oh, i am in LOVE! that dress is incredible…and the hats? i'd rock those
lucky girl, i'm going to drive around Boulder/Denver and see if there's anything even close 
Thanks so much for the great write up!! I am lucky to get to manage this amazing little shop. Elaine- I am so sorry you have missed us. Our hours our Monday-Saturday 10-6!!
what a great store. i need to visit. and thanks for the reminder of Mazza…i know it's a must!
Shopping and Mazza-I am in:)
and… my stylist is there at Studio 9! Go see her too!
She just happens to be my friend. Love Apt 202 and quite a few other hip little joints right there!
I'm putting this shop on my list to visit next time I venture north!